PIED-À-TERRE: Pas de Calais, a Japanese brand named after the northern region of France, celebrated the opening of its first flagship in Paris’ trendy Marais area on Wednesday.
“The store will help us raise brand awareness in Europe, where our business is not as large as in the U.S.,” said the label’s chief executive officer Kobayashi Tsukasa, noting the Continent accounts for about 30 percent of total turnover at present.
Designer Yukari Suda said the fall collection was directly inspired by Pas de Calais’ moody weather, which translated into various shades of gray, white as well as creamy tones.
Cashmere, silk and organic, hand-woven Indian Khadi dominated the graceful lineup packed with practical and easy options.
Tie-dyed silk dresses and bathrobe-y cashmere coats stood out in particular.
“I always wanted to create comfortable garments that feel soft on the skin,” said Suda, who is also an avid collector of vintage lace from Pas de Calais, which she incorporates into her collections.
Pieces retail from $250 for a top; dresses average between $400 and $600, while coats start at $1,000.
The roughly 800-square-foot unit at 15 Rue de Poitou, which replaces former multibrand store Shine, matches the brand’s organic, artisanal feel, featuring textured walls, rustic, wooden furniture and hand-laid wooden floors resembling an arty jigsaw puzzle.