THE MOST LIKES: Patrick Janelle — or @aguynamedpatrick, as he’s known to his 117,936 and counting Instagram followers — has won the inaugural CFDA Fashion Instagrammer of the Year award. Janelle, who was given the opportunity to collaborate with fellow CFDA nominee Thom Browne, was one of eight nominees, including @donalddrawbertson, @dapperlou, @paridust, @troprouge, @amy_stone, @hokaytokay and @bessnyc4.
Between May 20 and Thursday, Janelle and the team at Thom Browne worked together to create a fashion story on Instagram (though of all the photos he posted, the one that scored the most likes was a shot of burgers and fries from when the team had lunch at Manhattan’s cult Shake Shack restaurant).
This story first appeared in the June 2, 2014 issue of WWD. Subscribe Today.
The public voted for their favorites by “liking” the nominated Instagrammers’ photos that included the hashtag #MyCFDA. Total “likes” were tallied at midnight last night, and @aguynamedpatrick won by receiving more than 100,000 Instagram “likes.”