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Billy Farrell, Joe Schildhorn and Neil Rasmus—the three top shooters at Patrick McMullan Company—are going rogue. The trio amicably left McMullan’s agency earlier this summer and are starting their own event photography business. It will likely launch around fashion week and word has it that there will be a website similar to McMullan’s, featuring pretty pics of party guests. Looks like the social set has a new morning-after routine.