PATRIOTIC SHOPPING: Best of Britannia, an annual showcase of British-made goods, is planning to organize a Buy British Day in London that will take place Oct. 3 at the Farmiloe Building in Clerkenwell, East London. The event will take place during the Best of Britannia fair, which showcases 200 brands with products ranging from grooming and fashion to food and furniture.

“All around the world, especially in China and the Far East at the moment, the concept of ‘British made’ means an awful lot,” said designer Wayne Hemingway, a non-executive director of Best of Britannia, during a news conference at the House of Commons on Tuesday.

This story first appeared in the July 23, 2014 issue of WWD.  Subscribe Today.

“We are seen as the most creative nation, and we’ve also got the biggest proportion of our GDP, of any country, in the creative industries. It’s 71 billion pounds [$121 billion at current exchange] making it the second largest driver of our economy,” he said.

Among the brands that take part in Best of Britannia are Timothy Everest, Private White VC, Fever Tree, London Velvet, Nyetimber and Owen Barry. Best of Britannia said it wants to aid these companies further, which is why it is setting aside Oct. 3 as Buy British Day. The day is still in the planning stages, although it is expected to include talks by British artisans.

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