DIGITAL GENERATION: Add another appointment to your virtual fashion calendar. Brazilian designer Pedro Lourenço has said he will present his fall winter 2013 collection on digitalfashionshows.com on March 2, starting at 10 a.m. CET. An interview with Lourenco, backstage beauty access and collection notes will also be available through the platform created by PR firm KCD a year ago. “I’m from a digital and dynamic generation, so I am excited with the possibility of showing my collection worldwide, at the same time, to a massive audience,” enthused the designer, who also noted how excited he was about “the idea of doing a show filmed with precision and cinematographic tools in Brazil, with some of the best lighting and photography professionals, and taking it to Paris,” where he will nonetheless hold appointments with international press and buyers.
February 21, 2013