BURNETT JOINS EVINE: Penney Burnett will join digital commerce firm Evine Live Inc. on April 20 as its senior vice president and chief merchandising officer. Burnett will report to Evine’s chief executive officer Mark Bozek. Burnett was vice president of merchandising for Global Brands Group, a part of the Fung Group, for five years. While there, she managed the merchandising strategy for new acquisitions and oversaw merchandising for the kid’s and young men’s businesses. The two business sectors combined accounted for over $1 billion in volume. Before that she was vice president of sales and merchandising for Guggenheim Partners on the Lionel brand. She has also had merchandising roles at Macy’s and Target. Burnett will relocate to the Evine’s headquarters in Minneapolis.

Bozek said, “I believe Penny’s strong track record building businesses across broad categories of product positions her well to lead Evine Live’s efforts to expand our roster of proprietary brands and diversify our product mix.”

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