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Phillip Lim to Launch 31 Hour Bag Line

Comprised of four styles, the collection is targeted to the wearer "who needs more than 24 hours in a day."

3.1 Phillip Lim’s "31 Hour" bag.

PHILLIP LIM TO LAUNCH 31 HOUR BAG: Contemporary brand 3.1 Phillip Lim — which officially launched a handbag and footwear range for fall — is making a big push in the category. This spring, it will introduce the 31 Hour bag line, comprised of four styles, targeted to the wearer “who needs more than 24 hours in a day,” that include a cosmetic clutch, a portfolio, a classic tote and a weekender. Executed in a color palette of neutral white, cognac, black and navy, juxtaposed with fizzy lemon, green and metallic accents, prices will range from $295 to $895 (bicolored variations are slightly higher).

“Accessories are an increasing part of the 3.1 Phillip Lim offering. This is just the beginning for us,” chief executive officer Wen Zhou told WWD. The collection will be available at the end of January at the brand’s freestanding boutiques worldwide, as well as Barneys New York, Net-a-porter and Lane Crawford.

This story first appeared in the December 8, 2011 issue of WWD.  Subscribe Today.

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