ALL ENGLISH: Phoebe English, the London designer who’s known for her darkly romantic creations, is set to virtually throw open the doors to her online store Saturday. English said she’s aimed for the online space to have the feel of a “cabinet of curiosities.” “I wanted [an online shop] that really reflected the ethos and spirit of…[my] collections, rather than it being just a bog standard online retail space,” said English.
The site, at phoebeenglish.com/shop, will launch with an edited selection of limited edition pieces from English’s past and present collections. A crown made from hand-stitched, angular black bugle beads will retail for 390 pounds, or $590, along with the delicate glass headpieces from English’s spring 2015 show, which will retail for 225 pounds, or $340. Alongside these intricately crafted pieces are designs from English’s core, trans-seasonal collection, such as a coat made of layers of dress net, a matte latex pencil skirt and a box-pleat shift dress. To mark the online store’s launch, English has worked with furniture designer Sam Edkins to create two one-off chairs covered in black hand-knotted, macramé rubber, a material that she’s used in past collections. They will retail as a pair for 1,700 pounds, or around $2,570. And though English might be taking her first steps into e-commerce, the Central Saint Martin’s graduate is no stranger to the art of retail. Her collections have been championed by Rei Kawakubo’s Dover Street Market, with English having created installations for Dover Street Market’s New York and London spaces.