BEDTIME STORIES: The perfectly-fluffed pillows in the windows of Calvin Klein Collection’s Madison Avenue flagship don’t give an actual signal that the company’s hard-working executives are in dire need of a nap.
Far from it.
Calvin Klein Home donated several pillow cases to support a collaboration between artist Jonathan Horowitz, whose work is currently on display at the P.S.1 Contemporary Art Center, and the Art Production Fund.
The fund, co-founded by Yvonne Force Villareal and Doreen Remen, produced Horowitz’s Pillow Talk Cases, featuring rotating pairs of white Calvin Klein pillowcases silk-screened with names of über-famous couples, like “Barack” and “Michelle,” “Sam” and “Lindsay,” and “Bert” and “Ernie.” Some of the pillow creations are now also installed at the Collection store windows and in its home department.
A limited edition of the pillow cases are on sale at the store, as well as at P.S.1 and the fund’s Web site. All proceeds will benefit the fund.