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PINBALL WIZARD: Christian Dior’s creative director of accessories, Camille Miceli, was the visionary behind the brand’s new short film, “Mise en Dior,” to be released on dior.com Tuesday. Named after the first necklace she created for the brand’s costume jewelry collection after joining the fashion house in 2009, the 3-D animated film depicts the virtual world of a Dior pearl, following its twists and turns through an ultramodern pinball machine. The viewer is able to see the making of a pearl necklace — set to an electro-remix of Mozart — and is also met with iconic pieces from the brand on its journey, including The Bar jacket, Lady Dior, J’Adore and Rouge Addict. “Life and society have been quite depressed, so I asked myself, ‘How could we have some fun?’ We came up with a pinball machine,” Miceli told WWD.
The pearl necklace is something Miceli holds near and dear — but giving it a personality is what differentiates her work with the material from that of other brands. “I wanted to embellish the pearls, they needed to have a couture aspect,” she said. “It’s a frivolous and fun little movie.”
This story first appeared in the October 14, 2011 issue of WWD. Subscribe Today.