PINK LIONS: Thomas Pink, the London-based luxury shirt label, is set to bring some sartorial flair to the British and Irish Lions rugby team. The label has been appointed the official outfitter to the Lions for the team’s 125th anniversary tour to Australia in 2013. The British Lions is made up of the best players from the English, Scottish, Irish and Welsh rugby union teams, and will play against a series of Australian teams during the 2013 tour. Thomas Pink will provide the official formal wear for the team’s tour, which will include blazers, ties and evening attire. Thomas Pink’s creative director Florence Torrens is working closely in collaboration with a number of former Lions players on the design of the collection, which will be unveiled later this year, the label said. The full lineup of the British and Irish Lions team for the tour will be announced during the spring of 2013.

Thomas Pink launched the collaboration at an event in London Tuesday morning, with former Lions players Gareth Edwards, Roger Baird, Richard Hill and Rob Henderson all in attendance. Jonathan Heilbron, chief executive of Thomas Pink, noted that collaborating with sportsmen is in the label’s DNA. “Over 300 years ago, Mr. Thomas Pink was making the finest hunting clothes for gentlemen doing their sport in the countryside.” said Heilbron. “We’re looking back in terms of the heritage and the history of the Lions, to make sure we make the team the best dressed sporting team on the planet today….We think making them the best dressed…is going to give them that extra little bit of confidence.”

John Feehan, chief executive of the Lions added: “The players’ schedule on tour is a busy one…They will need to be well turned out at all times, but also be very comfortable. We have every confidence that such a renowned brand as Thomas Pink understands our values and the particular character of the tour. We are looking forward to working with them.”

Thomas Pink, which is part of the LVMH group, will also create a collection for its customers based on the Lions’ formal wear, which will be sold in the label’s stores from October 2012.

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