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Pitti Imagine to Unveil New Online Portal

Launched by Fiera Digitale in 2011, will include the online versions of the Pitti Uomo, Pitti W, Pitti Bimbo and Pitti Filati trade shows.

PORTAL POWER: On Tuesday, Pitti Immagine said that next June it will unveil the new version of its online portal.

Launched by Fiera Digitale in 2011,, which includes the online versions of the Pitti Uomo, Pitti W, Pitti Bimbo and Pitti Filati trade shows, will feature a new graphic interface and will be designed to perfectly work with mobile devices.

 “It’s a beautiful site, on the same level of the most prestigious international e-commerce sites,” said FieraDigitale chief executive officer Francesco Bottigliero, who also revealed that the digital company closed 2013 with revenues of 2 million euros, or $2.7 million at average exchange rate. 

According to Bottigliero, the revamped site, which will debut with the upcoming edition of international men’s wear trade show Pitti Uomo running June 17-20, will also feature a strong focus on content “to create a better synergy between the physical and the online trade shows.”

Pitti Immagine also presented “FairPlay,” a bi-annual publication collecting the online fairs’ closing numbers, trends and bestsellers.

In January, yielded a 79 percent bump in visits compared to June 2013, registering 100,000 visits and more than 440,000 page views.

 Pitti Immagine also revealed it has renewed its partnership with New York-based company Tecnamedia to organize the second edition of “Decoded Fashion in Milan by e-Pitti.” The forum, which will explore the intersection between technology and fashion, will take place on Oct. 22 at show space La Pelota.

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