PLAYBOY’S FASHION PLAYMATES: Playboy is getting into the high-fashion game, launching a series of designer collaborations beginning with Cushnie et Ochs. Designers Carly Cushnie and Michelle Ochs were approached by the magazine to design a limited-edition piece: a harnesslike leather bra that will retail for $695 exclusively on playboystore.com. “Playboy is such a quintessential brand,” said Cushnie of the proposition. “They told us where they’re heading and the sort of people they had been working with, like Jenne Lombardo and Neville Wakefield, and we thought we could do something really cool and edgy and special.”
To launch the collaboration, the designers will host a pop-up lounge today at the Playboy A$AP concert during Art Basel Miami at the Delano Hotel, where Playmates will be on hand to model the goods, although they will not be available for purchase at the party.
This story first appeared in the December 5, 2012 issue of WWD. Subscribe Today.