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Polo Thinks Pink

David Lauren hosted a breakfast to highlight Ralph Lauren's nine-year-old Pink Pony program.

The fight against cancer is something Ralph Lauren and his team at Polo are very passionate about, and on Wednesday, that sentiment was underscored at a breakfast hosted by David Lauren to highlight the company’s nine-year-old Pink Pony program. Held at the company’s 650 Madison Avenue offices, the press breakfast had a distinctly pink flair: arrangements of pink roses, lilies and peonies greeted editors, waiters offered “Pink Pony” sparkling lemonade and smoothies in the hue, and staffers made sure to have a touch of pink in their outfits, with most of them wearing all-black tops marked by the house’s iconic Polo Pony in pink. The event also served to unveil new Pink Pony looks for fall, which include a quilted down vest with the logo, a nylon running jacket, black sunglasses and water bottles. David Lauren recalled how the the former fashion editor of The Washington Post, the late Nina Hyde, inspired Lauren’s commitment to fight the disease, and he spearheaded the launch of the Council of Fashion Designers of America’s “Fashion Targets Breast Cancer” initiative. “We didn’t feel that was enough, so we started Pink Pony,” David Lauren said. His remarks were followed by a few words from Dr. Harold Freeman, the president and founder of the Ralph Lauren Center for Cancer Care and Prevention, devoted to helping underserved communities in Harlem. “Poverty should not cause you to die,” Freeman told the editors. “People should not die of cancer because they are poor.”

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