POOL CLOTHES: Proenza Schouler is adding swimwear. Designers Jack McCollough and Lazaro Hernandez are launching the category in a licensing partnership with Swimwear Anywhere, which will also distribute the line starting with resort. The 20 styles, which will be unveiled at today’s resort press previews, include bikinis and swimsuits, as well as pareos, some in tomboyish silhouettes and inspirations from the duo’s runway collections as well as the surf and skate world with a nod to some of the designer’s archival prints.

“We have wanted to do a swimwear collection for a while,” the designers said. “We have always been influenced by surf culture and being outside in nature — the ocean has been a constant source of inspiration. The idea of doing swimwear was a natural evolution for us, and many of the pieces are inspired by runway looks and archival prints from past collections.”

This story first appeared in the June 4, 2014 issue of WWD.  Subscribe Today.

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  • http://thestylishstandout.com/2014/06/04/proenza-schouler-swimwear-collection/ FASHION MEMO: Proenza Schouler to Debut Swimwear Collection During Resort Presentation | THE STYLISH STANDOUT

    […] Schouler have dove into the world of swimwear. Known for their bright prints and fun designs, the designers have added swimwear to their label of forward-thinking […]

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