POP RAIN: Façonnable has teamed with France-based outerwear brand Lahssan to launch an exclusive co-branded trenchcoat for spring. Lahssan creative director Dryce Benallal reworked the classic raincoat, embellishing it with stripes and making it double sided. Available in six different bright colors, the trenchcoat will be sold exclusively at Barneys New York, Le Printemps’ Maria Luisa shop-in-shop, Isetan and at Thecorner.com.
To support the launch of the collaboration, Façonnable and Lahssan will present an advertising campaign for summer 2013 shot by street-style photographer Tommy Ton and featuring Paris-based stylist Elisa Nalin.
This story first appeared in the November 28, 2012 issue of WWD. Subscribe Today.