Click to Skip Ad
Closing in...

BaubleBar Launching Pop-up Shop in New York

The e-tailer is celebrating its second birthday with its first brick-and-mortar retail experience.

POP-UP PARTY: Accessories e-tailer BaubleBar has turned two, and plans to turn its birthday into a birth month. The company will launch its first brick-and-mortar retail experience — a 1,000-square-foot pop-up shop called BaubleBar Unwrapped — at 344 West 14th Street in Manhattan’s Meatpacking District from Feb. 1 to 16. (The 16 is a nod to how the e-tailer got its beginnings: cofounders Amy Jain and Daniella Yacobovsky share the same birthday, on Aug. 16.) The shop will offer an array of the e-tailer’s signature pieces — such as its best-selling bangle bar — with prices ranging from $15 to $250, and every shopper will leave with a free gift.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus