ON THE TEEN SCENE: Poshly is getting personal with teen and twentysomething beauty consumers. The beauty-meets-data startup, which launched in 2012, scored its first major publishing partnership with Teen Vogue, timed to the magazine’s annual Beauty Awards, which posted on teenvogue.com today, and its April issue, which will hit newsstands on March 25. Through a series of custom Q&As and beauty giveaways on its Web site during the month of December, Poshly facilitated data collection from more than 7,000 Teen Vogue readers on a range of topics, such as: which celebrity has the best hair? (Thirty one percent of Teen Vogue readers voted for Selena Gomez); or what is your number one skin concern? (Forty-eight percent of Teen Vogue readers said acne.) The data collected by Poshly enabled Teen Vogue to recommend products based on consumers’ beauty preferences, needs and concerns. Some of the winning product recommendations: Garnier Fructis’ Damage Eraser Strength Reconstructing Butter for best hair mask and Clarisonic’s Aria Sonic Skin Cleansing Brush.
March 13, 2014