WALK THIS WAY: Every step counts. That’s PPR’s mantra as it gets behind an event on June 7 to raise money for the European Leukodystrophy Association, which funds treatments and helps sufferers of the rare genetic disease that destroys the central nervous system.

PPR, the retail-to-luxury group, is encouraging its employees to put on their sneakers, strap on a pedometer and raise money: once cent per step in the normal course of work plus lunch-hour walks or organized tournaments. Any company in France can participate, and the likes of Mitsubishi Europe and Parfums Christian Dior have already registered.

In Paris, ELA is organizing a series of activities in the Monceau Park, including Nordic walking and other sporting activities, all in the presence of French soccer icon Zinédine Zidane, an ELA ambassador.

load comments
blog comments powered by Disqus