Within hours of Saturday’s 7.8 magnitude earthquake that struck Kathmandu, Nepalese-born Prabal Gurung started reaching out to his scores of social media followers and business contacts.

As of Saturday afternoon, Gurung had shared his appeal with his 272,000 Instagram followers, his 182,000 Twitter ones and 120,000 Facebook friends. The company also blasted his message to more than 500 press contacts and retail partners, a company spokesman said. Through an open letter, the designer asked that supporters donate to his organization Shikshya Foundation Nepal, “and we will distribute funds accordingly based on the latest needs on the ground.”

URGENT!! Nepal Earthquake Relief Fund. Donate & spread the message. Every dollar counts. #repost #PrayForNepal #HelpNepal For the link, click on bio. Hundreds of people have been killed by a massive 7.9 magnitude earthquake that hit Nepal on April 25, 2015. There is widespread devastation across Nepal. The death toll, approaching 1,000, continues to rise as search and rescue efforts are underway in Kathmandu and across the country. People are still trapped under collapsed buildings in Kathmandu, and there is no way to accurately guess how many are in need throughout the other cities and thousands of villages at this time. The immediate need on the ground is for medical support, search and rescue, emergency shelters and food and water among many other things. As the days, weeks and months go by and after the humanitarian needs are addressed, Nepal will need to begin the healing and rebuilding process. The magnitude of the damage is still being assessed, but hundreds of buildings have collapsed including many homes and many of Nepal’s ancient and iconic temples and monuments. Your donations will go through my organization, Shikshya Foundation Nepal (www.shikshyafoundationnepal.org), and we will distribute 100% of the funds accordingly based on the latest needs on the ground. Please donate generously and spread the word. We will continue to provide updates and information regarding the allocation of funds. Thank you all for your support.

A post shared by Prabal Gurung (@prabalgurung) on

With the death toll at 1,300 and still rising, Gurung wrote, “People are still trapped under collapsed buildings in Kathmandu, and there is no way to accurately guess how many are in need throughout the other cities and thousands of villages at this time.”

Noting that many homes and many of Nepal’s ancient and iconic temples and monuments had collapsed, Gurung said the immediate need on the ground is for medical support, search and rescue, emergency shelters and food and water. He also said he would “provide updates and information regarding the allocation of funds.”

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