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Prada Denied Request to Sequester Cova Brand

Milan’s courthouse has rejected the firm's request, according to sources.

PRADA DENIED: Milan’s courthouse has rejected Prada Group’s request to sequester the Cova brand, according to sources.

As reported, at the end of June, LVMH Moët Hennessy Louis Vuitton took a majority stake in Pasticceria Confetteria Cova Srl, owner of the Cova brand and of the Cova Montenapoleone Srl firm that manages the Milanese coffee house. Prada has engaged in a legal battle with Cova’s previous owners, the Faccioli family, contending earlier rights to the Cova brand, allegedly requesting the brand be sequestered, showing letters that would prove previous binding contracts with the Italian luxury goods house. A Prada spokesman declined comment.

RELATED STORY: Prada Group Still Fighting for Milan’s Cova Cafe >>

This story first appeared in the July 29, 2013 issue of WWD.  Subscribe Today.

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