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Prada Set to Open Ginza Store

The brand is relocating its store closer to the main intersection of the district.

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GINZA MOVES: Prada has a new home in Tokyo’s Ginza district. This Saturday, the Italian brand will open a 10,667-square-foot store not far from the main Harumi Street and Chuo Street intersection near Mitsukoshi department store.

The three-level store, which replaces an older Prada outpost further down Chuo street, features interiors in keeping with Prada’s design codes of classic black-and-white checkered marble floors, green accents, polished steel and glass furniture and a generous use of mirrors. Architect Roberto Baciocchi designed the boutique, which sells both men’s and women’s clothing and accessories.

This story first appeared in the October 11, 2013 issue of WWD.  Subscribe Today.

Prada said the 3D facade — a structure of golden and polished steel narrow panels — pays tribute to artist Franco-Venezuelan artist Carlos Cruz-Diez.

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