LONDON TRANSFER: In what has become a pre-fashion week tradition, Premium presented its 17th Premium Young Designers Awards Monday night in Berlin. While a highly multicultural bunch, each of the fall-winter 2014 winners has a London connection.
Danish women’s wear champion Louise Körner graduated from London’s Istituto Marangoni and established her eponymous label in the British capital in 2012. The holographic print-filled collection that won her a stand at Premium for the next two seasons, plus extensive press promotion, is a joint venture with Muuse, the online fashion platform that helps seven to 10 young designers each season produce and distribute their collections.
Men’s wear winner Na Di, another Central Saint Martins’ graduate and London resident, took the prize for graphic “boy toy” clothes that play with Barbie doll, vintage toys and heart prints and roomy, tongue-in-cheek silhouettes.
As for accessories, London College of Fashion graduate Jayne Hemsley designs bags, she said, “with everything built in for people who have a chaotic lifestyle like me.” Her Buckingham bag, for example, has a front pocket that flaps open to reveal one’s iPad, as does the mini Derby backpack.
Meanwhile, across town, a slew of recent German fashion school graduates celebrated FASH 2014, the European Fashion Award sponsored by the German Fashion Industry Foundation (SDBI). The foundation helps the winners attain internships both in Germany and abroad, as well as provides professional photo shoots and media support.
The six winning collections were by Laura Bach, Kevin Perlinger and Caroline Sprenger from Pforzheim University; Mao Duong of the University of Applied Sciences, Berlin; Young Sun Ko of the University of Arts, Bremen; Danniy Reinke of the Academy for Fashion and Design, Hannover; Simon Rudolf Richter of the University of Applied Sciences, Berlin, and Anna Schröder and Kaur R. Hensel of the University of Art and Design, Halle.