PRINTED MATTER: Editorialist, the luxury accessories e-commerce Web site and online magazine, is venturing into print with a self-titled biannual title featuring exclusive content. (The site will continue to produce its quarterly digital issues as well.)
“When we launched, we never anticipated publishing a print iteration,” said cofounder Kate Davidson Hudson. “By the time we launched our second digital issue, the demand and reader engagement with the content far exceeded our highest expectations….Producing a print issue was purely outgrowth of this demand.”
This story first appeared in the February 5, 2014 issue of WWD. Subscribe Today.
The first issue, which launches in New York and Paris on Friday during New York Fashion Week, has advertisers including Swarovski, Van Cleef & Arpels, Chloé, Gemfields and more. The cover will feature Nina Agdal shot by Derek Kettela, as well as designer interviews (with Tabitha Simmons and Georgina Chapman), celebrity and influencer features (with Olivia Wilde, Jessica Alba and Hannah Bronfman), style guides and fashion editorials. The print magazine will include products available to buy on the Web site, but will also encompass a broader range of fashion and accessories brands as driven by trends and news.
As for the cover price: there isn’t any. Readers can subscribe to complimentary issues of the magazine’s print issues on editorialist.com.