To accompany Proenza Schouler’s pre-fall collection, Jack McCollough and Lazaro Hernandez collaborated with director Harley Weir on a video debuting on the brand’s web site and social media today. Titled “P.S. I Love You (Ithigi Lithigove Yithigou),” the two-minute film centers around female relationships: mothers and daughters, sisters, friends and lovers. Creative directed by Jen Brill and styled by Sara Moonves, the video includes cameos by Kembra Pfahler, Natasha Lyonne and more — all of them modeling looks and accessories from the collection.

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