Butter London is embracing creative kids.
The beauty brand has signed on as the makeup sponsor for the second season of “Project Runway: Junior.” The winner of the show will get a chance to collaborate with Butter London on a limited-edition nail and lip collection, and receive a year’s worth of its products.
Even before the winner is chosen, the brand will be spotlighted in a specific challenge and will more generally be integrated into each of the show’s 10 episodes, during which teen fashion designer contestants will work with makeup artist Scott Patric on runway beauty. “Butter London’s bright, vivid lipsticks make the ‘Project Runway: Junior’ designs come alive,” said Patric.
Mostly known for its nail polishes, Butter London’s appearance on “Project Runway: Junior” could help bring exposure to its makeup offerings, including lipstick, lip gloss, lip liner, eye shadows, eye liner, mascara and brow items. The show will feature a fully branded Butter London beauty room.
The second season of “Project Runway: Junior”on Lifetime, kicking off Dec. 22, will see the return of host Hannah Jeter and cohost Tim Gunn as well as celebrity judges Kelly Osbourne, Christian Siriano and Aya Kanai, executive fashion director at Seventeen and Cosmopolitan.