PRUITT POWER: Jimmy Choo has joined forces with the contemporary artist Rob Pruitt to create a capsule collection of shoes, handbags and small leather goods. The designs will be part of Choo’s 2013 cruise collection, and the products will be sold at the brand’s boutiques and online starting in November.
“We were captivated by Pruitt’s energy, his computer-screen use of color and the festive exuberance of his prints and materials,” said the brand’s creative directors Sandra Choi and Simon Holloway. “There were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.”
This story first appeared in the April 12, 2012 issue of WWD. Subscribe Today.
Over the years, Jimmy Choo has collaborated with a string of contemporary artists and photographers, including Nan Goldin, for the 2012 cruise Icons collection; Marilyn Minter for the 2011 Crystal collection; and Richard Phillips for the spring 2008 collection. Pruitt is best known for his glitter panda paintings and for creating the Art Awards — inspired by the Academy Awards — at the Solomon R. Guggenheim Museum in 2009 and 2010.