P’TRIQUE’S NEW JOB: The Outnet.com, a division of the Net-a-porter Group, has launched a global video campaign, dubbed #insideTHEOUTNET, exclusively on LinkedIn. The film, created with digital agency ICED Media, offers an insider’s peek at the faces behind the fashion outlet through the lens of Internet personality P’Trique.
In the video, which features a cameo from Man Repeller’s Leandra Medine, P’Trique appears in a montage of roles as she aims to pay off the debt she has amassed from shopping on The Outnet.
This story first appeared in the October 14, 2013 issue of WWD. Subscribe Today.
“This all happened organically and there was no intention to do anything as a marketing campaign — it was really just an internal video for a company presentation,” said Stephanie Phair, the e-commerce site’s managing director. “But it was so hilarious that we thought, why don’t we leverage this and give people a little bit of an inside [look] into our business?”
The video campaign will hit LinkedIn as well as The Outnet’s YouTube channel today.