GET MOVING: Pucci is stepping up brand visibility, following its hire of Massimo Giorgetti as new creative director, with a shop at French department store Galeries Lafayette starting on Monday.

Located on the second floor in the luxury and designer section, the new unit stocks Giorgetti’s first two ready-to-wear efforts, boasting an array of sea-life motifs and archival prints — alongside the label’s range of accessories.

A colorful interior customized by Italian furniture specialist Cassina reflects the brand’s quirky character.

The unit is Pucci’s fourth location in France, next to the label’s boutiques on Avenue Montaigne in Paris as well as in Cannes and Saint-Tropez.

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