WORK BLUES: Designer Sakina M’Sa has unveiled a version of Puma’s Grip Bag made from recycled blue workers’ overalls that is being launched in a limited edition of 100 worldwide. Paris concept store Merci, which hosted a brunch today to celebrate the launch, will sell 10 of the bags priced at 350 euros, or $475 at current exchange. “I was interested in telling our story through this bag,” said M’Sa, whose company offers work opportunities for the long-term unemployed. The designer, who was born in the Comoros Islands and moved to France as a young girl, was one of three recipients of the Social Entrepreneurs Awards handed out by parent company PPR’s Foundation for Women’s Dignity and Rights in 2010. In addition to receiving a grant of 15,000 euros, or $20,000, she has been mentored by Sandrine Meunier, head of human resources France at Yves Saint Laurent. The Puma project was one of the suggestions made by PPR managers who audited her firm earlier this year. M’Sa in 2007 staged an exhibition at the Petit Palais featuring dresses made from recycled fabrics by participants in her workshops.

load comments
blog comments powered by Disqus