GOING GREEN: Most Italian fashion brands believe in more sustainable products. According to a survey commissioned by Italy’s Camera Nazionale della Moda, 60 percent of designer companies believe there is a need to innovate the industry to create goods that are more ecological. However, only 23 percent of these firms have already adopted eco-friendly management systems. The goal will be to have a fashion industry that is “greener than ever,” said Mario Boselli, president of the Chamber of Fashion, during a press conference held in Milan this week to outline the results of the survey. The aim for the Camera over the next few months is to draw out a manual to give precise indications on sustainability policies to both the industry and consumers alike, as well as a “green label” that will mark traceable and sustainable clothes.
“Fashion has to carry on contents and ethics,” said Boselli, who was flanked by Anna Zegna, the chamber’s vice president and delegate for ecology and environment — a role established in 2010.