QUITE A GROUP: Coachella may have just wrapped up its second weekend, but few events topped the A|X Armani Exchange bashes during the festival in terms of star power. The fashion brand held its fourth annual Neon Carnival to mark the launch of its Color Flash watch and sunglass collection, luring celebs with a Ferris wheel, bumper cars, games, a tower-drop ride and a slide. The event drew the likes of Leonardo Di Caprio, Clint Eastwood, Emma Stone, Vanessa Hudgens, Julianne Hough, Alexander Skårsgard, Kirsten Dunst and Rumer Willis.
If that weren’t enough, the brand also linked with celebrity entertainment blog JustJared to host a brunch that first Saturday at the Miramonte Resort & Spa, where Atlanta de Cadenet Taylor DJ’d for the likes of Bella Thorne, Patrick Schwarzenegger, Jamie Chung, Riley Keough, Lucy Hale and Ashley Madekwe.
This story first appeared in the April 22, 2013 issue of WWD. Subscribe Today.