ROY’S RULE: Rachel Roy hosted an informal kickoff to New York Fashion Week on Tuesday with a small luncheon celebrating the launch of “Self Rule,” a women’s empowerment platform. The new endeavor runs in conjunction with Roy’s pre-existing philanthropic program “Kindness is Always Fashionable,” and focuses on women’s empowerment through employment. “Self Rule is celebrating individuality and self-empowerment for women of all ages,” Roy said.

The lunch, held at Isola in the Mondrian SoHo, attracted a number of philanthropic fashion types, including Lauren Bush Lauren, Jamie Tisch, Lauren Remington Platt and Tali Lennox. Roy herself held court at the head of the table, chatting up seatmates Iman and stylist Jay Manuel, while Lennox discussed notable moments from this past weekend’s Grammy Awards, where her mother Annie performed with Hozier. Also in attendance were members of Step Up Women’s Network, a not-for profit organization which works with girls in under-resourced communities to meet their full professional potential. As Self Rule’s first initiative, Roy designed a graphic T-shirt, which aptly reads “Self Rule” in bold letters, which will be available exclusively at Macy’s in April, with all the net proceeds going to Step Up.

Roy has also tapped directing duo the Mundo Sisters to make a short film about the campaign, which will launch next month on rachelroy.com. Additionally, the designer will host a quote campaign, compiling quotes from influential women, which will then be shared on social media beginning March 8, International Women’s Day.

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