RACHEL ROY UNPLUGGED: Rachel Roy has challenged her team to join her in going technology-free — no BlackBerry, no iPhone, no laptops, nada. Their 24-hour digital fast will start at sundown tonight as part of the National Day of Unplugging. Without the near-constant distractions of Twitter, Facebook, Tumblr, Pinterest, Instagram and the like, staffers plan to reconnect with friends and family, which is just what their boss is hoping for.
Roy said, “I have urged them to stop the e-mailing, texting, tweeting and Facebooking for one day to notice the world around them. This will allow them to bring some balance to their increasingly fast-paced way of life and make time to connect with family, friends, the community and themselves!”
This story first appeared in the March 23, 2012 issue of WWD. Subscribe Today.
Her staff is so intent on holding out that a few wagers have been placed, according to Roy, who has asked Facebook fans to predict which employee will be the first to buckle.