HEADING TO L.A.: Lululemon-clad denizens of the Urth Caffé in West Hollywood, Calif., will soon have another nearby shopping option for when they take off their activewear. Rag & Bone is locating its first Los Angeles-area store at 8533 Melrose Ave., according to real estate sources. Situated west of La Cienega Boulevard, where Kitson and Alberta Ferretti also have stores, Rag & Bone will enter an eatery and interior-design destination-heavy stretch of Melrose Avenue not as cluttered by fashion retail as the blocks east of La Cienega that house Diane von Furstenberg, Kelly Wearstler and Marc by Marc Jacobs, among other stores. Rag & Bone, which did not respond to a request for comment on the Melrose Avenue address, told WWD in February that it was searching for a location in Los Angeles and had inked a deal for a store in London. In the U.S., the brand currently has six New York stores, and stores in Boston and Washington, D.C. Outside the U.S., Rag & Bone has a Tokyo store.