Remember Ralph Lauren’s spring runway? It was an ode to the origins of chic sailing life: Deauville. Naturally, when it came to campaign time, nothing less than a set conjuring the luxe nautical life shot by Bruce Weber would do. A yacht was chartered, an elegant poolside party mocked up, a beautiful beach home booked. Presumably it was a rental, but in keeping with the spirit of the campaign, we’ll pretend it’s owned in full by one of the gorgeous cast members, including Sanne Vloet, shot in black-and-white by Weber.

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