RUCCI’S NEW MO: Intent on getting back in line with the couture schedule, Ralph Rucci will show his made-to-order collection from Oct. 28 through Nov. 8 at Moda Operandi’s new salon at 24 East 64th St. He will also be working with clients from Nov. 9 to 21 in the company’s London office.
Having been working with clients from his Upper East Side home in New York, Rucci said he will continue to do so for the time being. He will work again with Moda Operandi in February in both its New York and London locations. In July, Rucci hopes to be back in Paris, showing on the couture schedule.
While the idea has been in his mind for a while, Rucci said it was not until he connected with Moda Operandi’s cofounder Lauren Santo Domingo that he decided to go forward with it. The company’s salonlike setting on the Upper East Side won him over.
Rucci and Moda Operandi do not have a formal agreement, but he will be the only designer represented in its salon on those dates, he said. None of Rucci’s designs will be sold through the e-commerce business. “Absolutely not — the client comes in, she makes a selection, a toile is made and it’s fitted. You can’t do that online. That’s purposefully why they want to do this. Besides having a very successful online business, they want to develop a couture side of their business,” said Rucci, noting that Moda Operandi executives already attend couture shows in Paris to make selections for clients. “They want this to be a very strong step forward and I’m very lucky to say they’ve asked me to do this.”
Rucci left behind the regular fashion schedule more than two years ago. He said he took some time to collect his thoughts and “to realize that sometimes the opportunities occur in very odd ways. Things are supposed to happen the way they did. I am very grateful that I am where I am in this space now. Because I also took a perspective of my own life, after being in this business for almost 35 years.”
One thing that hasn’t changed is Rucci’s business relationship with furrier Nick Pologeorgis, who continues to design his fur collection after more than 20 years. “This will provide an opportunity for Moda Operandi to offer their client an enormous selection in fur coats,” he said.