MADE IN THE SHADE: Ray-Ban quietly opened its first West Coast store, which is located in Newport Beach, Calif.

The company took up 481 square feet at the upscale Fashion Island shopping center, owned by developer Irvine Company, with an anchor roster that includes Neiman Marcus, Nordstrom and Bloomingdale’s. Ray-Ban is neighbors with Lululemon’s girls activewear retailer Ivivva.

News of the opening follows Irvine Co.’s recent announcement that accessories company Alex and Ani is set to open at its Fashion Island and Irvine Spectrum Center properties in the fall, marking the brand’s first doors in Southern California.

The Ray-Ban Fashion Island store was previously occupied by Optical Shop of Aspen – Sun Boutique, which shares a parent with Ray-Ban in Milan-based Luxottica Group SpA. Optical Shop remains at Fashion Island with its main boutique space still in operation at the center. The newly opened Ray-Ban store carries a mix of sunglasses, along with optical and prescription frames

The door follows the opening of the company’s first-ever flagship in SoHo at 116 Wooster Street. The Newport Beach space is modest in comparison to New York, which totals 6,920 square feet and also serves as a music venue and art gallery.

Luxottica, which owns eyewear brands along with more than 7,200 optical and sun stores globally, said in April at the time of its first-quarter update that it was taking a closer look at its retail footprint with smaller format stores throughout its portfolio. It’s now testing that via openings such as the first LensCrafters within Macy’s, which opened in June, and the first-ever Ray-Ban store in Shanghai.

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