REBECCA MINKOFF’S NEW SITE: Rebecca Minkoff’s Web site will have a new look today. Her company unveiled a fully redesigned site and e-commerce experience, produced in house, with more of an emphasis on having an editorial look and feel. In addition to one-step checkout, enhanced zoom capabilities and a collections section, the social-media-savvy brand introduced a landing page that aggregates all social channels into one place.
“Content, social media and commerce come together to provide a full 360 view into the brand for the consumer. The entire look and feel was based around that philosophy. It’s about telling the story to the consumer in an integrated fashion,” Minkoff told WWD. She added that the company will soon offer a fully optimized experience for mobile devices.
This story first appeared in the December 5, 2012 issue of WWD. Subscribe Today.