DIFFERENT PATH: Reed Krakoff may not be staging a runway show for fall, but that doesn’t mean he’s sitting out fashion week altogether. On Wednesday night, while toasting the opening of his new SoHo boutique among friends including Brooke Shields, Lily Kwong and Leigh Lezark, Krakoff hinted that rather than running back to the show cycle, he will be looking at ways to restructure his ready-to-wear business, which may involve a secondary brand concept. “It’s been amazing to take a season off from the shows, it’s just given me time to focus,” Krakoff said.
In the meantime, Krakoff has applied that “focus” to the SoHo unveiling — which marks his label’s second freestanding store in Manhattan. The 2,700-square-foot space, located at 93 Greene Street, was designed to appeal to downtown’s younger, internationally-edged clientele. Brighter than his Madison Avenue retail outlet uptown, the SoHo location is filled with multidisciplinary art installations — a felt-tiled sculpture by Ronan and Erwan Bouroullec among them. A limited-edition RK40 bag — also fabricated of grey felt — has been created, exclusively for the SoHo location.