REED THE AUTEUR: Reed Krakoff provided after-lunch entertainment at the American Federation of Arts Spring Luncheon, held Wednesday at the Colony Club in Manhattan. The AFA, a nonprofit institution dedicated to enhancing the public’s understanding of visual arts, orchestrated an open conversation between Krakoff and Margaret Russell, editor in chief of Architectural Digest.
The pair opened the conversation on the topic of Krakoff’s favorite museums. “Museums that aren’t perfect are the ones that I love,” he said. “Museums that aren’t overdesigned. I always like to visit the strange, odd museums. In New York, the Frick is absolutely my favorite, favorite place because I like to think that it was someone’s home not that long ago.”
This story first appeared in the June 6, 2014 issue of WWD. Subscribe Today.
Krakoff, who has also produced several photo books, struggled to succinctly label his profession. “I see myself in design, but I don’t see myself as a fashion designer,” he said. “I have done that for 24 years, but I look at what I do as much more than creating a design, but creating an aesthetic. That aesthetic informs certain fashion, but it also informs advertising, the marketing, our Web site. I guess in a way, I’m more of an auteur than a fashion designer.”