REQUIRED READING: Namilia’s designers Nan Li and Emilia Pfohl call Berlin home but they have a very Americanized message planned for guests at their Saturday show.
Before the first model walks at the Clarkson Square show in Manhattan, attendees will find on their seats “You’re Just a Toy,” Namilia’s spring 2017 runway manifesto. Bondage is a recurring theme in the 16-page booklet, which features Photoshopped images of Justin Bieber and Donald Trump without a trace of clothing. “Visualizations of the extreme power and madness of teenage fandom and turning boys into sexual playthings” is the first order for readers.
Although editor, producer, book publisher and radio talk show host Judith Regan’s name is not printed on the material, Regan Arts, the company that she founded, took out an ad. Regan said Wednesday that Namilia’s publicist Kelly Cutrone approached her about the Trump-oriented fanzine. The Regan Arts ad features an image of Wayne Barrett’s book, “Trump: The Greatest Show on Earth.”
“I think the material is unique in all the world. It will certainly get a lot of attention. I love parody and I love mocking things that we think are sacred. I think it’s fascinating and it’s a very interesting direction for the designers to go in,” Regan said. “These are interesting times and interesting times create interesting opportunities.”
Three pages of the manifesto are devoted to images of Trump, including one of him bound in rope and suspended from a ceiling with the sixth guideline, “TAKE DOWN TRUMP.”
It’s all pretty aggressive for the Germany-dwelling duo who started their company last year after meeting as students at the Berlin University of The Arts. After earning a master’s degree at the Royal College of Art in London, Li returned to Berlin to start Namilia with Pfohl. Vfiles helped to send them on their way by showing their first collection on the runway in November.
The way the designers spin it, “Rebels, provocateurs, destroyers of false perception, Namilia is driven by an unwavering revolutionary youth spirit committed and devoted to the true feminine in all her forms. For Namilia, clothing is an aesthetic tool and a visual platform to express their beliefs, conflicts and dreams.”