REID: NO LINES: After four seasons of showing his men’s and women’s collections together on the runway, Billy Reid is about to take the less-is-more approach for spring. Instead of welcoming a crowd of 400 as he did in February at New York’s Eyebeam, the designer has invited 150 to check out his men’s collection Sept. 6 at The McKittrick Hotel. Editors and buyers are setting up private appointments in his Bond Street design space to see what he has envisioned for women’s.
While Reid acknowledged the shared catwalk has advantages, he is trying to build stronger identities for both collections. “At times, the message can get diluted by trying to show two things at once. Our plans are to take a very personal slant with our editorial efforts, which I thoroughly enjoy. That more intimate approach feels right and I’m looking forward to more of it,” he said.
This story first appeared in the September 4, 2013 issue of WWD. Subscribe Today.