RELAUNCH MODE: Following the departure of designer Alessandra Facchinetti in February 2013, Pinko is relaunching its Uniqueness women’s brand with a new format. Instead of tapping a new creative director, the label will become a flexible platform for the introduction of different projects and product categories. For fall, Uniqueness tapped Italian stylist Viviana Volpicella, who created a collection of 12 looks. “I edited some pieces from Pinko Black collection and I reworked them with pearl embroideries, sequins and special details,” Volpicella said.
The Uniqueness collection will be available from June in a number of Pinko hybrid shops, the company’s units mixing brick and mortar with the Web shopping experience — customers can try the pieces, finalize their purchases on tablets and receive the clothes at home.
This story first appeared in the March 31, 2014 issue of WWD. Subscribe Today.