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REPREVE AT THE X GAMES: Unifi Inc.’s Repreve brand will return as the official recycling sponsor of ESPN’s X Games Aspen that take place Jan. 23 to 26.
Repreve will help make X Games Aspen greener by turning more than 100,000 recycled plastic bottles into ESPN course signage and lanyards, as well as Repreve-based merchandise such as shirts and beanies. Repreve is also launching a consumer-driven #TurnItGreen campaign that will focus on education and engagement around recycling and the U.S.-made Repreve brand of recycled fibers that are made from recycled materials, including pre-consumer manufacturing waste and post-consumer plastic bottles.
A highlight of the event will take place on Saturday, Jan. 25, during the Women’s SuperPipe Finals, when thousands of lime green Repreve beanies will be distributed to fans, each made with six recycled plastic bottles.
“Our goal is to educate and create change through the #TurnItGreen campaign,” said Roger Berrier, president and chief operating officer of Unifi Inc. “Once consumers recognize that every bottle recycled can help turn everyday things greener, we believe they will realize the difference they can make and become more emotionally invested in recycling.”
Women’s SuperPipe professional athlete and two-time Olympian Elena Hight will return as brand ambassador for Repreve. She will help drive awareness about recycling through collaborations with Repreve and lifestyle apparel brand Volcom. This year, her competition jacket by Volcom will be made with Repreve using 50 recycled bottles. Hight has collaborated with Volcom and Repreve to design exclusive T-shirts that will soon be available through Volcom.com and Repreve.com. She will be featured in a TV ad showcasing the Repreve brand during the games as well as appearing in special on-air segments discussing the project.