BANG FOR THE BUCK: Polish fast-fashion brand Reserved celebrated its first step into the Western European market during Berlin Fashion Week Thursday. The launch of the German online-shop kicked off with a “Let’s Fashion”-themed party and runway show, featuring brand ambassador Georgia May Jagger.
“The German market will be the biggest challenge for us. It’s the biggest market in Europe,” Marek Piechocki, chief executive officer of Reserved’s parent company LPP S.A. told WWD.
Reserved GmbH will open centrally located large-scale shops in Stuttgart, Hannover, Bremen and Recklinghausen in fall 2014 with another ten in Germany’s Top 5 cities including Berlin, Munich and Hamburg following in 2015. The product range includes three lines of women’s wear, men’s wear and children’s clothing in the lower-middle price range.
LPP S.A. is one of Europe’s fastest growing retail-clothing companies. The expansion strategy includes store openings in Croatia and the Middle East in 2014, and the UK, Austria, Italy and France in 2015.