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RETURN ENGAGEMENT: Prada is bringing back its project “The Iconoclasts.” The luxury brand has teamed with W’s fashion and style director Edward Enninful, who will transform the look of Prada men’s and women’s boutiques on Milan’s Via Montenapoleone.
Inspired by the Harlem Renaissance movement, Enninful will create two different ambiences, each decorated with black and white mannequins wearing pieces of the house’s spring collection and Prada vintage designs.
This story first appeared in the February 18, 2014 issue of WWD. Subscribe Today.
The men’s store will feature the look of a backroom gambling hall, while the women’s boutique will reproduce a Twenties club with lounge areas and its shoe department will be covered with wallpaper and decorated with an Art Deco bar.
Prada will also reproduce the project in its new store in Saint Petersburg, Russia. To celebrate the collaboration, the company on Thursday will host a party in the two Milan boutiques.
“The Iconoclasts” was launched in 2009 when four fashion stylists — Alex White, Katie Grand, Olivier Rizzo and Carine Roitfeld — decorated the Prada flagships in New York, London, Milan and Paris.