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Nicole Richie Readying Impulse Line for Macy’s

To get the buzz going for her capsule collection, she has begun letting out the sketches.

RICHIE FOR MACY’S: As she readies her capsule collection for Macy’s, Nicole Richie wants to get the buzz going well before the September launch and has begun letting out the sketches. There’s a definitive bohemian chic look to her Macy’s collection, which emphasizes prints and pieces with versatility. Richie’s line will be exclusive to Macy’s Impulse department catering to Millennials, and sold in about 100 Macy’s locations as well as on macys.com, beginning mid-September.

 

This story first appeared in the July 23, 2012 issue of WWD.  Subscribe Today.

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