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FIRST IN ITALY: Rick Owens’ first flagship has opened in Milan, located in the arty Brera district, on Via Monte di Pietà, near the La Scala theater.
Created by Los Angeles architect Patrick Tighe, the boutique’s minimal design includes pillars in rough wood, walls with a white cement casting and mirrors all around. “The architect has created monoliths of environmentally responsible Styrofoam, which have been digitally etched with the music of the finale to “Salome,” my favorite opera by Richard Strauss — a recurring motif in everything I do,” said Owens.
This story first appeared in the July 1, 2014 issue of WWD. Subscribe Today.
The boutique carries the women’s and men’s main lines as well as Drkshdw, the denim collection, and the Lilies line, a collection of draped jersey. Pieces from Owens’ furniture collection will rotate in the boutique.
The Milan flagship is the eighth store for the edgy brand, after the opening of a Miami boutique last December.