The Fenty Puma Camo Creeper.

SPOT ON: Rihanna’s Fenty Puma collection continues to churn out new colorways in an effort to sustain consumer frenzy. On July 28, the collection will release a camouflage iteration of its creeper style.

Priced at 140 euros, or $154, the shoe will become available for sale on Puma’s web site and in select stores.

Prior creeper iterations have sold out in rapid pace. Other recent Fenty releases — including the furry slide and high-top, have also sold out.

Rihanna is preparing for Fenty’s next season, according to sources, which is expected to be presented in a new format. Prior, the collections had been shown with a runway show during New York Fashion Week.

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